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As a procurement professional, you spend many hours with your suppliers in several different ways. Yet, most of the time, these forums do not afford the opportunity to understand and gauge what suppliers think of your company. Most will not express what they truly feel and experience in their relationship with your organisation, its employees and specifically its buyers. So, what do your suppliers really think of you? One successful and powerful tool that can help you to find out is a supplier opinion survey and this article looks at this important measurement tool in more detail.